PRACTICAL FUTURES An example of this is Practical Futures, a program that provided clients with an in-depth look at a wide range of critical drivers. Drivers are those ever-changing forces in the business environment that disrupt the critical assumptions that businesses make in their strategic planning process. Important drivers can come from a wide variety of economic, social, technological, political, organization and competitive changes. For each driver, the program provided a description of the context of change, a forecast of change over the next three to five years, and possible impacts on business. While we no longer offer this specific syndicated program, the material generated from 2003 – 2008 is a good example of the type of data that we bring to every one of our client engagements. The attached list gives an idea of the range of topics covered over the last few years, and illustrates that we have been in the forefront of identifying a number of current trends. We continue to offer similar types of in-depth analyses as part of custom projects, when they are relevant to the business needs of the client.
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