EXAMPLES OF MANAGINING UNCERTAINTY PROJECTS

1. Scenario Development: For a global health and beauty company that operates in 80+ countries, our scenarios examined the blurring boundaries of the “health/wellness” and “beauty” industries, analyzing implications of this convergence for consumers, the industry, competitors, and the client company. The scenarios included variable like emerging market competition, new technologies, changing consumer desires, retail trends, and global demographic forecasts. We also created an “experiential trend event” for the marketing employees.

2. Innovation: A Fortune 500 Wireless and Telecom company asked us to generate five non-linear innovative and disruptive opportunities, on a global level, with the potential to impact a minimum of €1B in revenues over 3 years. Each opportunity was backed up with demographic, consumer, and other relevant trend data illustrating the year by year growth potential for the innovation (See home page for client response to this project).

3. Corporate Visioning: Managing a cross-functional team project for a $22B global food company on growing their business in Russia, we researched and led visioning workshops and Deep Dives on seven critical trends and their specific impact on the industry in Russia, as well as on the client. The trends ranged from “indulgence” to “emerging retail trends” to “the future of biotechnology”, and were used to jumpstart new business initiatives.

LINKS TO EXAMPLES OF OUR WORK

• Health and Beauty Convergence: One of four scenarios looking at key global players and futures around the blurring boundaries of the “health” and “beauty” industries.

• Seniorpreneurs: A significant global disruptive opportunity concerns the growing number of senior entrepreneurs and business owners that we call “seniorpreneurs”.

• Cyber Crime: More costly to business than physical crime, this well-organized global enterprise grows exponentially every year.

• Technology and Global Wheat Supply: How technological factors are likely to drive the global wheat supply, as background for 4 brief scenarios

• The Sustainability Process: Case studies of companies that manage to create profit from sustainable initiatives and how they do it.

• Basic Global Drivers: Overview of macro global trends and issues for 2006

• Jazz as a Catalyst: How collaborative improvisation of the jazz model can be applied to strategic organizational thinking (published in Journal of Business Strategy)